About Us

At Round, we connect travelers with a handpicked selection of trusted, local car rental companies in Iceland. Whether you're planning a scenic road trip around the Ring Road, exploring Reykjavik, or venturing into the highlands, we make it easy to find the right car — at the right price.

Unlike large international franchises, our partners are independent Icelandic rental companies, known for their personal service, insider knowledge, and high customer satisfaction. Most are based just off the airport, allowing them to offer better value without compromising quality — often with free shuttles or fast pick-up services.

We believe that renting a car in Iceland should be simple, transparent, and tailored to your adventure. With Round Car Rental, you’ll enjoy a modern booking experience, clear pricing, and the confidence of supporting local businesses who know Iceland better than anyone.

Since starting in 2012 under our Go Iceland name, we've learned a lot. We now have more than a 1000 vehicles in our fleet, 30 employees and more than 200.000 orders delivered!

Looking forward to seeing you a Round!

• Hlynur, CEO of Round Car Rental

round@roundcar.is