About Us

At Round, we connect travelers with a handpicked selection of trusted, local car rental companies in Iceland. Whether you're planning a scenic road trip around the Ring Road, exploring Reykjavik, or venturing into the highlands, we make it easy to find the right car — at the right price.

Unlike large international franchises, our partners are independent Icelandic rental companies, known for their personal service, insider knowledge, and high customer satisfaction. Most are based just off the airport, allowing them to offer better value without compromising quality — often with free shuttles or fast pick-up services.

We believe that renting a car in Iceland should be simple, transparent, and tailored to your adventure. With Round Car Rental, you’ll enjoy a modern booking experience, clear pricing, and the confidence of supporting local businesses who know Iceland better than anyone.

Since starting in 2012 under our Go Iceland name, we've learned a lot. We now have more than a 1000 vehicles in our fleet, 30 employees and more than 200.000 orders delivered!

Looking forward to seeing you a Round!

• Hlynur, CEO of Round Car Rental

How to Work with Round Car Rental (for Travel Agents & Content Creators)

1. Affiliate Program (Commission-Based)

• Who it’s for: Travel agents, bloggers, influencers, and comparison sites.
• How it works: Share a custom tracking link on your website, blog, YouTube, Instagram, or email campaigns.
• Commission: Earn a percentage (typically 3–10%) for every completed booking made through your link.

2. Custom Partnerships (Volume or Niche-Based)

• Who it’s for: Agencies booking large groups or niche markets (e.g., photographers, camper tours, elopements).
• How it works: Work directly with Round to access special rates or codes for your client group. May include guaranteed availability or custom add-ons.
• Benefits: Flexible pricing, added services (like airport pickup), and invoice-based billing.

3. Content Collaborations (Social + SEO)

• Who it’s for: Content creators with strong visual storytelling or reach.
• How it works: Create sponsored content (Instagram reels, TikToks, blogs, travel guides) in exchange for a free rental or payment.
• Deliverables: You provide photo/video content, blog posts, backlinks, or social mentions. Round may reshare or repurpose your content.

4. Exclusive Discount Codes

• Who it’s for: Travel influencers or community managers with a loyal audience.
• How it works: Offer your followers a unique discount code (e.g., ROUNDTINA10) to incentivize bookings and track performance.
• Win-Win: Followers save money, you earn commission or perks.

5. Brand Ambassador Program

• Who it’s for: Long-term content partners with aligned values (sustainability, Icelandic culture, slow travel).
• How it works: Become a recurring partner with quarterly collaborations, blog features, or in-person meetups.
• Perks: Premium vehicle access, priority scheduling, and featured placement on Round’s platforms.